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What is Marty building?

Founder and CEO of AgeWise Alliance and Clear Home Solutions. Author of How to Move Your Parents (and still be on speaking terms).

← Back to Marty’s desktopAgeWise Alliance brand voice reference

AgeWise Alliance brand voice reference

One reference that tells any AI how AgeWise Alliance sounds: warm but not fluffy, clear, calm and practical.

Try it yourself

Copy this prompt and paste it into ChatGPT or Claude to try it yourself.

Marty Stevens-Heebner moved her brand voice from another AI app into Claude and turned it into one reference (see her What Are We Building? page). I want one for my business. I will paste some writing I like. Pull out how it sounds and write: a short description of the voice, a three-step formula with an example sentence, a 'not' list, and words to never use. Her tip: the 'not' list and banned words do as much work as the description. Start by asking what my business does and who reads my writing. Ask me for anything you need.

Tools I used for this project

Next file: Moved the AgeWise Alliance site off a no-code builder to a custom app

ClaudeClaude CodePowerShellCanvaGoogle WorkspaceSlackbeehiivWispr FlowNetlifyVercelSupabase