What Are We Building
What Are We Building is the media company I run with Carley Hart. We publish one person's desktop a week: everything they are building with AI, how they did it, and how you could try it yourself.
The story
Carley and I started with AI Trailmates, a peer-learning community that matched people into trios. The promo posts died at 3 to 12 likes, and neither of us wanted to keep running sprints.
I looked at my own posts and thought: these aren't useful, they're all about me. Profiles of other people building things were more shareable than teaching posts. In September 2026 we turned it into this.
- Launched
- Direction set September 9, 2026.
A few tips
- Story is the hook, teaching is the body.
- Judge on sends and follows, never likes.
- Build brand mockups as real web pages with motion, not pictures of pages.
Related files on this desktop
Tools I used for this project
