Hook Craft
It stops me from writing opening lines that brag about a feature. Hook Craft is a rulebook Claude loads whenever I ask for a hook for a reel or carousel. Every hook has to start from something a parent actually feels, and I can't write the line until I've named the feeling. There is a quiz that drills me on it and grades honestly.
Try it yourself
Copy this prompt and paste it into ChatGPT or Claude to try it yourself.
I want to copy Frances Tang's Hook Craft skill from her What Are We Building profile. Before her AI writes any opening line for a reel, it has to name the feeling the viewer already has (boredom, money worry, mental load, guilt, wanting to belong), and only then write the line. It always writes three versions that pull different levers, each built on one real, specific fact, and it refuses to invent a fact. Her gotcha: her early hooks all described the feature, not the problem, and those flopped. Help me build my own version as a short rules file for my audience. Start by asking who my audience is, what they feel at their worst moment of the week, and for one real thing I want to post about. Ask me for anything you need.
Tools I used for this project
