Brushing Buddies
A children's oral-health brand built around a sing-along musical board book for ages 18 months to 5 years. Kids sing along while they brush, so their mouths stay open and brushing lasts. I rebuilt the whole store and its design with AI.
The story
A month before I rebuilt it, I was close to shelving Brushing Buddies. I had spent $2,100 and 18 months on a website that looked like a template with my photos dropped in, and I didn't want to put any more time or money into the brand.
Then Anthropic released Claude Design, and I rebuilt the whole site in two weeks, mostly by talking to my computer. It finally looked professionally designed, and it brought life back into a project I'd been working on for two years. The post linked above walks through exactly how, with the full prompt.
- Launched
- January 2025, rebuilt with AI in spring 2026
A few tips
- Talk to your AI instead of perfecting your prompts. At least 95% of my work with Claude was me talking.
- I edit the store's design through Shopify's command line with Claude, so every change is a file I can preview before it goes live, not a click in an editor.
- A "can't check out" report turned out to be dead old links, not checkout. Check your links before you debug the checkout.
Related files on this desktop
Tools I used for this project
Shopify: Runs the store. I rebuilt the theme through its command line.
Claude Design: Found the new look and designed the pages.
Claude Code: Rebuilt the store design with me, section by section.
Wispr Flow: I talked instead of typing. At least 95% of the work was voice.
PostHog: Shows where shoppers drop off before checkout.
